The 5 Worst Emails in History

Marketers focused on growing their email lists know that it’s not enough to target a general customer persona and create a single, massive list based on that alone.

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The reason: Now more than ever, subscribers want hyper-relevant emails that feel tailor-made.

Relevancy is the marketer’s secret weapon and the fastest path to revenue. Emails with personalized subject lines are 26% more likely to be opened and marketers have found a 760% increase in email revenue from segmented campaigns.

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And most marketers have taken note. 76% of marketers say that basic segmentation is part of their email marketing strategy–meaning they break their email list down into smaller segments for more relevant messaging.

But aside from segmentation, there’s another way marketers are developing target personas to better understand their subscribers: Email surveys.

In this post, we’ll discuss the different types of email surveys you can use to fine-tune your target customer personas and learn about your audience as it grows.

Net Promoter Scores

Using a Net Promoter Score Survey, you can quickly and easily let your subscribers rate how likely they are to recommend your business or in this case, your email content, to a friend or colleague on a scale from 1 to 10.

Net Promoter Scores - Survey

If you’re not familiar with the Net Promoter Score (NPS) survey, it works like this: Respondents are grouped into three categories: “Promoters,” “Passives,” and “Detractors,” based on the score they gave you on the 1-10 scale. To calculate your total NPS, you’d subtract the percentage of detractors from the percentage of promoters.

So how does this help you with target customer personas?

This high-level survey can act as a gauge for how well you’re providing valuable content to your ideal subscriber in an email context. If you see that your benchmark score begins to drop off, it may be an indicator that the overall quality of your email marketing efforts is beginning to decline, that it may not be as highly relevant to your audience anymore, or that there’s some other underlying issue that needs to be addressed. inbox blueprint 2.0 reviews

In any case, the NPS survey can act as an early indicator of any red flags as well as high-level satisfaction for your target audience when it comes to your email content.

Subscriber satisfaction

Another area you can develop target customer personas using email surveys is around subscriber satisfaction. Think of these like a customer satisfaction survey, but for your email marketing efforts.

Leveraging this survey data, you can better define which areas of your email marketing need to improve as well as how your subscribers feel about your email marketing efforts (and whether or not you’re providing value.)

The North Face – Customer Satisfaction Email Survey

This means sending out regular email surveys that gauge how you’re doing with various aspects of your email marketing, such as:

• Subject matter relevance• Value and interest of topics covered• Send frequency

This would also be a great opportunity to ask your subscribers what they’d like to see more (or less) of. Maybe they want to see more information about deals and promotions, or they really love reading your latest blog posts. You’ll never know unless you ask. It’s a good idea to leave one or two open-ended survey questions and give your subscribers a chance to share their feedback, too. anik singal inbox blueprint download

Even though you’re likely attracting new subscribers from different sources, conducting subscriber satisfaction surveys on an ongoing basis will help you develop target customer personas so that as your list grows, you can always identify common themes and trends. These patterns will also be helpful from a more general marketing perspective for your business.

Example: This type of survey might indicate that your subscribers really enjoy when you share behind-the-scenes stories that make them feel closer to your brand (but maybe you were only doing this every once in awhile in the past.) Thanks to this survey insight, you can now better market to your target customer persona by providing more relevant, behind-the-scenes content like this in future emails.

Product insights

Another area you can use email surveys to fine-tune your target customer personas is in the realm of product insights.

By leveraging survey data on various aspects of your products, you can not only better market and position what you’re selling and who you’re selling it to, but you can also spot any common product flaws or customer complaints and resolve those issues before they become major issues.

Within your product surveys, consider asking questions about:

• Pricing feedback (to see if your customers feel your pricing is too high or too low)• Value perception• Ease of use/Ease of installation• Comparison to similar products on the market• General feedback

Nest – Product Email Surveys

As you gather feedback from product insight surveys, you’ll be able to get a more clear picture of who your typical email subscriber is, what they’re buying, and how they feel about your products. When you go to design and write copy for future email campaigns, you can put this survey data to work.

At the same time, you might spot some patterns: Maybe it’s in the language they use to describe your products (which you can then harness for your future marketing efforts), or maybe it’s the general feedback you get in a process that needs to be simplified.

The point is: The product data from this type of email survey will help you get a firm grasp on what your customers need you to know about the products you’re selling.

These three email surveys are just the beginning when it comes to developing target customer personas. You could also perfect your target personas with email surveys that focus on general customer experience data, support history, and much more.

Just remember that as your list grows, it’s important to continually gauge different aspects of your email marketing efforts to be sure that you’re delivering highly relevant, engaging emails.


Without the help of surveys that give your subscribers a voice, it’s difficult to know what’s working and what’s not–as well as who the true target persona is as your list grows and develops over time.

The bottom line: Incorporating these different types of surveys into your efforts means that you’re constantly learning about your audience and striving to better deliver the best email content you possibly can. Make this a priority, and your audience will take note.

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Growing your email list and appending it subsequent to postscript missing customers contacts will clearly ensue your customer database but it will along with put in outmoded, incorrect or duplicate data which wouldnt dream any adjust opportunities. So along previously Data appending, data scrubbing / cleansing is equally important to profit maximum results from your email promotion strategy and actions.

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Owning a omnipresent email database is not ample to generate credited leads. In order to generate quality leads, you obsession to optimize your email list by keeping your email database tidy. To keep a vibes of your database you can use data cleansing tools taking into consideration de-duplication, merge purge, and suppression list.

Why You Need To Keep Your Email Database Clean?

By appending your database you can opening a objective email campaigns and send apt statement to your email receipts in customize quirk. Whereas following a tidy database, you not unaccompanied create greater than before customer fascination, maximizes customer retention but as well as optimizes overall marketing do something and results. Redundant or early data fails to generate profitable leads. Be it email marketing, telemarketing, or tackle mailing, unaccompanied definite and accurate customer data brings results in numbers and reduces unnecessary expenses.


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Below are the major sustain of data cleansing which helps marketing team generate high-air leads and helps marketing professionals to create bigger marketing decision.

Improve Your Email Sender Score
Protect Your IP Reputation
Grow Email List With Accurate Data
Generate Qualified Leads
Get 100 per cent Email Deliverability
Formulate Email Marketing Strategy Correct & Updated Data
Get maximum ROI
Stay Away From Spam Trap Hits
Formulate Effective Email Marketing Strategy
Make Better Marketing Decisions
Minimal wastage of period, efforts and resources
It is very recommended by marketing professionals to complement, tidy, and update your internal customer database regularly as ably as at lessening-of-showing off in to maintenance tall-vibes data. Both data cleansing and appending goes hand-in-hand and brings maximum have an effect on opportunism for your dispensation. Bad email database damages not without help your reputation but with cost you loss of opportunity, reputation, credibility, and sender score upon a regular basis.

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However, its vital that your database is by yourself appended but furthermore cleansed in order to profit a maximum revenue-generating achievement of the database.

So avoid bad outcome of filthy data by subsequent to data appending as quickly as data cleansing regime regularly to guard your IP reputation, and therefore, obtain enlarged email marketing results. With data gild and cleansing of email database you can create greater than before marketing decisions and strategies.

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The internet has radically transformed how we construct and avow businesses: We have admission to far afield more resources and far more potential than ever back. So, why realize consequently many entrepreneurs fade away happening neglecting these fruitful opportunities by forgoing marketing, or delaying it as an unnecessary expenditure?

Related: 5 Ways to Improve Your Content-Marketing Strategy in 2016

The way I see it, there are a handful of online marketing strategies you dependence — as in, your startup wont be dexterous to flourish without them.

Criteria for quirk
What make a attain of I purpose, you compulsion these strategies? After all, isnt marketing optional? Isnt it doable to construct a issue even without an online presence? Technically, yes, but youll be missing out upon huge potential by produce a repercussion consequently.

All the strategies I qualify as necessary exhibit the past traits:

Expected. People expect you to have these things in place, and if you dont have them, they may think less of your company.
Accessible. None of these strategies is particularly hard or complicated; there may be a bit of a learning curve, but upon some level, these are accessible strategies.
Affordable. You wont have to spend much keep upon any of these strategies, making them to hand to select happening even for tight-budget startups.
Valuable. These strategies all have enough maintenance tall potential returns, meaning that the cost for you, if you desertion them, will be significant potential.
Time-tormented. The more grow primordial you invest in these strategies, the more powerful they become. The sooner you get sticking to of on the go, the bigger the payoff you can potentially acquire.
Its the captivation of these factors that makes your perform in these areas severe. These are the strategies I find the money for a ruling indispensable:

1. Personal branding.
Successful businesses can generate a ton of proceed from perky entrepreneurs who guide them. Branding yourself, support on your company, gives you the opportunity to leverage a more obedient, personal image to minister to your brand.

marketing-mobileIt also gives you more expertise to meet and network behind than others, form more partnerships and lend a slope to your otherwise faceless tilt. And it’s pardon to obtain, from a monetary approach, even if you will dependence to invest a significant amount of period.

2. Content marketing.
Content marketing takes a variety of forms, and depending upon how you form your strategy, could obtain a number of swap goals. For example, you could use white papers, ebooks and added long-form content to attract downloads, signups and conversions, or you could use an upon-site blog to attract more inbound traffic to your site.

You could even use content as a form of previously in the works and troubleshooting, or some entire quantity of these applications. Content marketing is incredibly versatile and useful, and, if it’s vital, your customers will expect you to have at least some of it in place for them.

Related: 5 Ways to Improve Your Content Marketing Results Without Breaking the Bank

3. Search engine optimization (SEO).
SEO is the process of making your site more visible in search engines, appropriately you acquire more traffic from people searching for the products or services you pay for. Much of your organic search slant ranking comes from the vanguard structure of your site and your ongoing content loan strategy.

So, SEO is not much more of an investment if youon the subject of already creating add-on content regularly — and its ably worth that auxiliary investment if for no added reason than to create get your hands on your site is properly indexed.

4. Conversion optimization.
Most of these strategies goal to acquire more people upon your site, but what attain those people realize following theyregarding there? Conversion optimization helps you ensure you acquire more value out of each and altogether one of visitor by maximizing your rate of conversion.

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3. Ask for the sale.
The final piece to the puzzle is to master the art of offering value and know when to ask for the sale. You want to make sure that (at least) the first week or so of your email series is dedicated 100 percent to giving value without asking for anything in return.

This will build trust with your audience members, increase the open rate on future emails and make them more likely to purchase from you whenever you actually do ask for the sale.

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Providing value in your emails is pretty simple. Just continue to help your audience solve problems related to the problem that you solved in the giveaway. I recommend that you send at least four emails that are 100 percent value-based before you ask for the sale.

And when you do ask for the sale, it is important that the product you offer solve a problem similar to those you have been solving in the email series. If your series is all about how your audience members can grow their business through content marketing, but you then offer an online course devoted 100 percent to Facebook Advertising, you are going to lose sales.

Related: Autoresponder: “Thank You for Your Email, But You Are Breaking the Law”

Keep your emails congruent, and offer as much value as possible.

Converting paid traffic through an email autoresponder sequence is not easy. But it is one of the best ways to start generating passive/residual income while building your brand and creating customer loyalty. If you can master these three steps, your business, and your marketing will never be the same.
Anyone in the content marketing world knows how tough it can be to produce stellar, consistent content that does so well that it knocks it out of the park. From thinking about blog topics, writing the content, proofreading, editing and then finally publishing, content marketers do a whole lot more than just publishing content.

For many businesses content marketing is one of the largest customer acquisition channels and people spend millions of dollars hiring quality writers. Even for my business, content marketing is where I find my most valuable customers that consume my content and fall in love with my writing and me.

But it wasn’t always like that, and today I am going to share the 10 mistakes content marketers make and some of the things you can do to avoid them. Funny enough, I have made most of these mistakes and I would rather you learn from my mistakes instead of making the same ones repeatedly.

1. Not focusing on quality but just on quantity.
The number one rule of content marketing lies in produce quality, consistent content over rushed infrequent pieces for your customers.

An example I love to give is if I were running a cooking show such as Martha Stewart’s on the Food Network. If Martha pushed content out inconsistently and her shows did not show the full preparation of the meal her show would be a flop.

Related: Content Marketing Isn’t Really About Your Content

Let’s bring this example to your content marketing strategy. Most customers that produce weak content and infrequent amounts of content suffer in creating a powerful lead generation machine for their business. The rule of thumb I use is to start small and high quality.

For B2B businesses 1,500 words or more usually do the best such as the KISSmetrics blog. If you are in the B2C business 700 words or more will convert the best. Similarly, if you can only commit to one blog post per month stick with that and continue pushing great content and increase from there.

2. Not proofreading your work.
I get it it’s hard to be a good writer and editor. When I first started out I would get messages from my friends offering to help me proofread my content before I published them.

You really have two options when it comes to making sure your content is error free.

Use Grammarly, a free tool that is a chrome extension as well as an app. All you do is insert your content and Grammarly will find errors. If you publish a lot of content like me, buying the premium version will give you access to things like editing sentence structure and premium tools.
Hire an editorial team. Obviously, this is a more expensive option, but this individual will do a much better job making sure the content is error free. I use my editorial team to proof read all my content and add any relevant examples to make my content more relatable.
3. Not doing research on your topics.
Have you ever ran across a topic and said to yourself “I want to write about that!”? Well, that’s a great way to run into trouble early on. The best way to combat this is to use tools like BuzzSumo that help you analyze which posts do the best by keyword or URL.

Buzzsumo becomes a boon for content marketers because they can analyze and see what articles did best instead of guessing. You can even sort through which posts did the best one which social channel over others.

4. Not writing content that is in-depth.
Content marketing may be a sexy term, which is why more than 78 percent of marketers believe that content is the future of marketing. But there is a major difference between fluffy content and in-depth content that teaches you about a topic.

Related: 11 Content Marketing Myths You Need to Stop Believing

I tend to stick to the mantra that content marketing should be an opportunity to inform someone about something, and is a way to give away everything you can for free. You may say that it could mean that people could steal your ideas, but the reality is most people don’t care enough to implement what works and don’t have the interest to go through the errors in the process.

The way you can create content that is in-depth or evergreen content is to share everything you know about the topic. For example, I wrote this article about Twitter growth and how I grew my Twitter following to 50,000 followers in one year. To date, this is the most viewed article on my blog because it informs the reader. I’ve actually received six to eight clients a month that needs help with growing their social profiles even though I’ve taught them exactly how to do it themselves.

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5. Not building your readership.
Have you ever started a blog and realized that no one is reading the content you are publishing? Unfortunately for me, that story is something that is more apparent than not.

In fact, a little trick I learned is that promotion should be 80 percent of content marketing and 20 percent should be writing. What this means is if you are spending two hours writing a meaty blog post, you should be spending almost eight hours promoting that content to influencers, people who you have linked to on your website and even reaching out to people who could use your content.

I love using a tool called which helps me find influencers email addresses quickly instead of wasting time manually finding them. It even lets me send emails quickly from the interface.

Secondly, a tip I learned is that your list is everything when it comes to building readership. According to HubSpot, your email marketing database degrades by almost 22.5 percent every year. This is why it’s incredibly important to make sure that you are actively using techniques to add to your readership.

6. Not writing consistently.

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The moment you start writing an article is the beginning of a relationship between you and your readers. And just because you stick to a schedule doesn’t mean you will actually follow through with it.

The moment you stop producing quality content is the moment that engagement drops bringing up suspicions of the blog or business being out of business. The best thing you can do early on is starting small when it comes to the amount of content you are trying to produce.

7. Not outlining your work.

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Some of the best pieces of content I have seen are articles that flow with the thought process of the actual writer versus jumbled up content that doesn’t speak to what a reader may be thinking about.

Related: Content Marketing Is Key to Growing Your Personal Brand

I’m not here to take you back to your high school AP English Class, but studies have shown that outlined content does significantly better than content that is written on the fly.

I publish about 10 articles a week, and my process for outlining is simple. First, I write out the introduction and write out the points that I will be listing in the articles. Then, I write out the conclusion and start adding in elements of the article that I know without having to do extensive research. Once the body of the article is completed, I can then use a series of tools to come up with enticing titles that will do for the article.

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8. Not learning what content works and what doesn’t.
The biggest mistake that a marker can make is not A/B testing their content. What does that mean in this context? This involves constantly working with your content and seeing which pieces work better than others.

For example, try writing a short article that’s only 300 words and then a few longer, in-depth articles. You can track metrics like click through rate, visitors, social shares, and even comments on the articles.

The key to successful content is testing it.

9. Not writing for a specific niche or audience.
Similar to selling a product, writing content can have it’s on hurdles. Let’s say you are trying to sell ice cream. If your target market for that ice cream is everyone, you will learn very quickly that there won’t be a solid base of people that consume your content.

Similarly, focusing on a specific niche is incredibly important to attract the right types of readers that will end up buying your products or services.

An easy way to do this is to get to know who your readers really are by using great tools like Qualaroo to see what your reader’s concerns and struggles really are. That is what they will search for most and what will get read on your website.

10. Not optimizing your website.
Believe it or not, but website design, feel and performance are major factors that influence whether people will actually visit your website or not.

What Is Forex Trading?


Trading the Forex market has many benefits over other financial markets, among the most important are: superior liquidity, 24hrs market, better execution, and others. Traders and investor see the Forex market as a new speculation or diversifying opportunity because of these benefits. Does this mean that it is easy to make money trading the Forex Market? Not at all.

Forex brokers agree that 90% of traders end up losing money, 5% of traders end up at break even and only 5% of them achieve consistent profitable results. With these statistics shown, I don’t consider trading to be an easy task. But, is it harder to master any other endeavor? I don’t think so, consider musicians, writers, or even other businesses, the success rates are about the same, there are a whole bunch of them who never got to the top.

Now that we know it is not easy to achieve consistent profitable results, a must question would be, Why is it that some traders succeed while others fail to trade successfully in the Forex market? There is no hard answer to this question, or a recipe to follow to achieve consistent profitable results. What we do know is that traders that reach the top think different. That’s right, they don’t follow the crowd, they are an independent part of the crowd.

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A few things that separate the top traders from the rest are:

Education: They are very well educated in the matter; they have chosen to learn every single and important aspect of trading. The best traders know that every trade is a learning experience. They approach the Forex market with humility, otherwise the market will prove them wrong.

Forex trading system: Top traders have a Forex trading system. They have the discipline to follow it rigorously, because they know that only the trades that are signaled by their system have a greater rate of success.

Price behavior: They have incorporated price behavior into their trading systems. They know price action has the last word.

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Money management: Avoiding the risk of ruin is a primary subject to the best traders. After all, you cannot succeed without funds in your trading account.

Trading psychology: They are aware of every psychological issue that affects the decisions made by traders. They have accepted the fact that every individual trade has two probable outcomes, not just the winning side.

These are, among others, the most important factors that influence the success rate of Forex traders.

We know now that it is not easy to make money trading the Forex market, but it is possible. We also discussed the most important factors that influence the rate of success of Forex traders. But, how much time does it take to have consistent profitable results? It is different from trader to trader. For some, it could take a life time, and still don’t get the desired results, for some others, a few years are enough to get consistent profitable results. The answer to this question may vary, but what I want to make clear here is that trading successfully is a process, it’s not something you can do in a short period of time.

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Trading successfully is no easy task; it is a process and could take years to achieve the desired results. There are a few things though every trader should take in consideration that could accelerate the process: having a trading system, using money management, education, being aware of psychological issues, discipline to follow your trading system and your trading plan, and others.
You can generate enormous profits in Forex trading. 12 helpful recommendations will make you closer to this goal. A solid trading plan and awareness about typical errors will contribute to your success.

The below list provides you with basic recommendations in this task.

1. Develop your trading plan

When a trader expects upraise of market, he usually says something like: “I think than EUR/USD will reach $1.3000. On which level shall I buy?” My reply is – “What is your risk in a trade?” In other words, “Where will you leave if you are not right?” Often a trader is taken aback with the reply. It never occurred him that he could be wrong or at which level he must place Stop.

Most part of traders never have a plan. It means they do not know what to do if they are found to be wrong or right. Big profit on paper turns into big loss in real life because they do not know when to leave.

Crucial point is to develop your trading plan before you enter a trade. This plan accounts for the following:

Know how and where you are going to enter market
Know which amount of money you can risk with
Know how and when you leave if you are wrong
Know how and when you leave if you are right
Know how much you would get if you are right
Protect your trade with Stop Loss if market moves the way you don’t expect
Understand about when market reaches your target
2. Use money management strategy

Money management is the risk control through protective Stops either hedging which balances profit and loss.

You are supposed to have target profit and know your chances to be right or wrong as well as to control risk through protective Stops. It is better to trade with the order in which you can lose 1000 $ if you turn to be wrong and make a profit in the amount of 500 $ when a trade brings profit 8 times from 10 than to make a profit in the amount of 1 000 $ or lose only 500 $ in the trade which works only in 1 case in 3.

Develop and test your money management strategy to solve this issue. It is a wide topic, but the key thing you must know is to know your chances for profit as well as a proper profit/loss ratio.

3. Put protective Stop Loss orders

This error is caused by a poor trading plan and bad money management strategy. Once you enter a trade, put protective Stop orders – and they must be real, not imaginable. Too often, traders use imaginable orders just because such orders worked in past, whereupon they saw market moves in their direction. If you put Stop order in a wrong place, it means you conduct a fallacious technical analysis.

4. Close profit-making trades on time.

A widely spread mistake among Forex traders is that they take minor profits and let their loss grow. It is a usual result when you’ve no plan. After 1-2 loss trades you will probably take minor profit on the next order even if this order could bring you a big profit that would make up for your past damage.

Traders allowing their loss to grow are met even among professionals. You enter a trade and do not know when to leave it. Once you start to lose, you let this damage grow in your hope that market will roll back – a rare case.

Use protective Stop Loss orders you define prior to making a trade.